Analytics Translators - Are they the secret to a successful digital program?

Just stumbled upon an article from McKinsey in 2019 which articulates well what I believe is a crucial role at many of the customers I’ve worked with: the Analytics Translator. The technology in industry is continuing to move forward quickly opening up many new opportunities, but the deep domain expertise in production processes, maintenance, and more is still as important as ever. To me, the Analytics Translator role seems a perfect bridge between these two worlds.

I’ve seen a number of manufacturers successfully “upskill” prior machine operators, process engineers, and more to fulfill this role. It’s always very impactful, making for significantly more effective digital initiatives. From my personal experience, I see them doing things like:

• Running use case workshops and prioritizations
• Internal training of users
• Adoption tracking
• Interim project manager during new technology initiatives
• Liaison with external technology partners and SIs

Curious how others see this role, and whether you’ve managed to hire or train your own Analytics Translator?